Crossfitters need to choose, I think. -
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Display Name Post: Crossfitters need to choose, I think.
A 06-08-20 09:03 AM - Post#898885    

Great startup founders rarely make great CEOs once the business is established. A lot of the things you need to go from zero to one (contrarianism, combativeness, attitude) really don't help if you are trying to go from version 3.51 to version 3.60.

I think CF is an example of that. As iPood correctly said, CF is "a wonderful idea... very poorly executed." It is based around a great insight, particularly the emphasis on community fitness and being an all-rounder. It has developed a strong recognizable brand and the Games were a clever development.

We all know about the mistakes. CF needs much better structure for beginners; significantly more emphasis on safety and lifelong fitness; clear ways of distinguishing professionally run boxes from amateur outfits; much more professional development for affiliates; and less divisive branding. Is Glassman the right man to do that? Almost certainly not! I'm sure that if he decided to sell CF Inc before ruining the brand, private equity firms would be queuing around the block...
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